The world of shisha and lifestyle branding has witnessed a fusion unlike any other—the collaboration between two of the industry’s best: Al Fakher, the undeniable leader in premium hookah shisha tobacco, and Cookies, the globally recognized cannabis and lifestyle brand founded by the entrepreneur and rapper Berner. Cookies x al fakher Hookah Tobacco, has created massive waves, blending tradition with modern, innovative flavor profiles. It represents the ultimate intersection of quality, legacy, and cutting-edge cultural cachet.
Al Fakher: The Gold Standard of Hookah Shisha
Hailing from the United Arab Emirates, Al Fakher has earned its reputation as The Gold Standard of Hookah Shisha through an unwavering commitment to excellence. When you talk about traditional or even modern shisha hookah culture, Al Fakher is the foundational brand. Its meticulously crafted tobacco is known for its perfect cut, ideal moisture content, and robust, long-lasting flavor. This commitment ensures a smooth, dense smoke that has made it the default choice for enthusiasts and shisha lounges worldwide. While the market is now flooded with competition, the sheer reliability and nostalgic familiarity of Al Fakher's classic line cement its position as the baseline for all premium shisha experiences. Any major collaboration entering this space must start with Al Fakher to instantly gain credibility and market trust.
Who is Al Fakher?
Established in 1999, al fakher quickly rose from its Middle Eastern roots to become an international powerhouse in the tobacco for hookah industry. Based in Ajman, UAE, the company became famous for its single-note flavor excellence—Double Apple, Mint, and Grape—which remain the measure against which all others are judged.
What sets al fakher apart is its dedication to using the finest European tobacco leaves and food-grade flavorings. This strict quality control ensures that every puff delivers a predictable and enjoyable experience. The brand became so dominant that it essentially created the market standard, defining what consumers expected from hookah flavors. Being the largest and most widely distributed brand, al fakher is consistently cited by fans as providing some of the best hookah flavors in history, making its collaboration with a high-profile, non-tobacco brand like Cookies an unprecedented and highly strategic move to capture the attention of younger, trend-conscious consumers.
Who is Cookies?
Cookies is far more than just a brand; it’s a global lifestyle movement. Founded by Gilbert Anthony Milam Jr., better known as Berner, cookies originated in the California medical cannabis scene but rapidly expanded its influence into fashion, music, and mainstream culture. Berner’s genius lies in his ability to blend underground authenticity with mass-market appeal, creating a premium brand aesthetic centered around exclusivity, quality, and distinctive genetics.
Today, cookies apparel and accessories are seen globally, symbolizing an aspirational, urban lifestyle. The brand’s identity is steeped in vibrant colors, bold designs, and a strong connection to flavor and unique sensory experiences—hallmarks of the cannabis industry that Berner successfully translated into a general consumer brand. The crossover appeal of cookies lies in its cool factor and cultural significance. Partnering with a legacy shisha brand like al fakher allows the cookies name to enter a new, tangential market, infusing the traditional hookah tobacco space with its signature flair and flavor innovation, attracting its massive, dedicated following directly into the world of shisha.
Cookies x Al Fakher Hookah Flavor Line Up
The collaboration brings together Al Fakher's world-class tobacco preparation and manufacturing capabilities with the flavor ingenuity and trendsetting spirit of cookies. The cookies x al fakher line is marketed as a premium, limited-edition offering, providing unique flavor profiles designed to appeal to those seeking a contemporary and exciting hookah flavor experience. This hookah tobacco line represents the best of both worlds: the consistent, smooth smoke of Al Fakher combined with the exotic and memorable tastes curated by the Cookies brand.
A bright, uplifting blend that likely fuses tangy citrus notes with a calming, almost floral undertone, offering a refreshing and balanced smoke.
This flavor combines a powerful, sharp lemon taste with an intense cooling sensation. This is a modern take on the classic mint/lemon combination, delivering a strong, refreshing "icy" finish that is highly popular in contemporary shisha culture.
A flavor that suggests a complex, layered fruit profile. Purple often implies grape, berry, or plum notes, while Sunset hints at a warm, perhaps slightly tropical or dessert-like complexity.
This profile focuses on a rich, deep blueberry base, possibly enhanced by subtle creaminess or exotic spice notes to give it that "caviar" sense of luxury and depth.
Sandía, the Spanish word for watermelon, indicates a pure, sweet, and juicy watermelon flavor. Watermelon is a cornerstone shisha flavor, and this version likely aims for extreme natural sweetness and refreshment.
Each flavor is carefully crafted, marrying the smooth, heat-resilient base tobacco of Al Fakher with the vibrant, distinct flavor profiles of cookies. The resulting product line is a premium entry point for new users and an exciting novelty for seasoned veterans who have been smoking shisha for years.
The cookies x al fakher line is a significant moment in the shisha industry, demonstrating how traditional legacy brands can successfully evolve by embracing cultural partnerships and innovative flavor creation, securing their place among the most sought-after Shishas globally.
